Editorial contents as tools to preside your topics and positioning.
Even in the absence of news. Even if you are a small business. Even if you operate in a “niche” sector.
The production of editorial content is an integral part of our press office and digital PR activities. It feeds a company’s communication flow, ties it to current events and gives voice to its spokespeople by positioning them as reference points. Our “recipe” has helped small caps and start-ups gain visibility in spaces that are normally assigned to larger companies. These PR materials, when suitably adapted, have also contributed to a company’s SEO positioning and digital marketing strategy. Our areas of specialization? Innovation, fintech and AI.