P101 Venture Capital
“FOREFRONT” PRESS OFFICE AND CONTENT CREATION
Since 2015
130
INSIGHT TEXT CONTENTS PRODUCED IN 5 YEARS
2231
ARTICLES IN 5 YEARS
+142%
LINKEDIN FAN BASE ORGANIC GROWTH IN 2019
Context
The company needed to position itself as a thought leader in start-up investing while at the same time raising press and stakeholders’ awareness about venture capital as a gateway to innovation and competitiveness for Italy
Idea
Launch of a thematic blog about venture capital and innovation, and publish an annual Observatory on Italian venture capital
Strategy
Steady and consistent creation of blog content; realisation of an annual publication about the Italian VC industry and its performance, presented each time in different contexts and to various communities
