McArthurGlen
PROJECT AND COMMUNICATION
- 2017 -
In collaboration with Adele Bandera PR and Studio Tosi
70
ARTICLES
+10%
FOOTFALL
Context
McArthurGlen’s Serravalle Outlet has always had a strong connection to the surrounding area and to local food, wine, and cultural associations
Idea
Create a strong network between the various actors of the area and generate corporate communications storytelling opportunities
Strategy
Creation of a brand – #thinkserravalle – and involvement of local institutions and associations. Iconographic storytelling and launch of the Serravalle area as tourist destination
