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McArthurGlen

PROJECT AND COMMUNICATION
- 2017 -

In collaboration with Adele Bandera PR and Studio Tosi

70
ARTICLES
+10%
FOOTFALL

Tourism, territory, and shopping

Serravalle
Context

McArthurGlen’s Serravalle Outlet has always had a strong connection to the surrounding area and to local food, wine, and cultural associations

Idea

Create a strong network between the various actors of the area and generate corporate communications storytelling opportunities

Strategy

Creation of a brand – #thinkserravalle – and involvement of local institutions and associations. Iconographic storytelling and launch of the Serravalle area as tourist destination