Indigo.AI
MEDIA EDUCATION AND NEWSJACKING
450
PIECES OF COVERAGE IN 18 MONTHS
+59%
LINKEDIN FANBASE ANNUAL ORGANIC GROWTH
Context
We accepted the challenge of explaining a complex topic with the (not yet authoritative) tone of voice of young start-uppers who, however, are very experienced in the subject
Idea
To explain the potential (and limitations) of artificial intelligence, which has already revolutionized the world, in a simple way, linking to everyday life issues
Strategy
To write in-depth contents, observatories, comments about the application of artificial intelligence in many industries (medical, insurance, banking, sports, etc.). Strongly supported by press office activity
