CONIO
MEDIA ENVAGELIZATION E NEWSJACKING
18
months: 600 articles, TV, and radio broadcasts from 30 to 300.000 clients
Context
We started following Conio in the spring of 2020: the press had little knowledge about the theme of cryptocurrencies, but also a growing curiosity.
Idea
To position Bitcoin as an alternative asset class through simulations of Savings Plans or 2% of portfolio. Also, to explain the characteristics of Bitcoin, debunk myths, and communicate the agreements among Conio and institutional finance operators.
Strategy
Production of informative texts and diagrams, instant commenting, newsjacking linked to current statements and news, as well as press releases announcing agreements and important company results.
