Erickson
Incarico di comunicazione istituzionale e creativa – dal 2016 al 2018
20
MEDIA PITCH
500
ARTICLES
Context
A publisher that is also a training company focused on education, psychology, and social responsibility, was already well-known by professionals and sector specialists but wanted to promote its brand to a wider audience
Idea
“Translate” the themes the company dealt with most frequently into stories of interest to the media, linking to current events and, occasionally, triggering debate
Strategy
Pitch materials, authors and experts – published or involved in conferences – as current events opportunities, like interviews, in order to engage media
