Amedeo
SYMBIOSYS OF
PURPOSE & STYLE

Search

Unilever

CORPORATE CREATIVE PRESS OFFICE
2015 -2019
70
ARTICLES IN LIFESTYLE AND FINANCIAL-BUSINESS PAPERS
5
TV BROADCASTS

Corporate Social Responsibility, explained by people

Unilever
Context

A large brand, with production facilities throughout Italy, wants to generate awareness about its sustainability, welfare, and diversity projects

Idea

Go beyond the projects themselves and narrate “personal stories” within them, in order to better associate the brand’s identity to specific themes

Strategy

Focus on people to create first-hand stories that are more personal and engaging, and are thus more likely to attract  to a wider range of media attention/coverage