Unilever
CORPORATE CREATIVE PRESS OFFICE
2015 -2019
70
ARTICLES IN LIFESTYLE AND FINANCIAL-BUSINESS PAPERS
5
TV BROADCASTS
Context
A large brand, with production facilities throughout Italy, wants to generate awareness about its sustainability, welfare, and diversity projects
Idea
Go beyond the projects themselves and narrate “personal stories” within them, in order to better associate the brand’s identity to specific themes
Strategy
Focus on people to create first-hand stories that are more personal and engaging, and are thus more likely to attract to a wider range of media attention/coverage
