ROCKIN’1000

In 2015, 1,000 musicians played “Learn To Fly” by Foo Fighters, together, in a field: that video reached over 30 million views in 24 hours. That’s how Rockin’1000 started. In 2021, the company decided to open to equity crowdfunding: but few people knew that the rock-band had become an innovative SME with a well-structured business model.

To tell the story of Rockin’1000 a few months before the launch of its crowdfunding campaign, starting from their music news. Use impacting photos and videos for the communication of the campaign

Get a big news-gallery on an important newspaper one month ahead of the campaign. At the start of the campaign, launch a PR strategy consisting of a press coverage, the 2015 viral video, and a promotional video