Palazzina G - Design Hotels
BRAND AND COMMUNICATION EVOLUTION
2009 – 2016
2000
ARTICLES OVER 7 YEARS
48
COUNTRIES REACHED
+200
HOSTED ARTISTS (CINEMA, ARTS, MUSIC)
Context
PalazzinaG is the first Italian hotel by Philippe Starck. After a triumphal launch in Italy and abroad, the property needed to maintain a high level of visibility, both nationally and internationally
Idea
To develop, in collaboration with the marketing team, a series of projects that could evolve over time and keep communication going for several years
Strategy
Develop partnerships with international players in the cinema and food&wine sectors, create high-level glamor events, and design press office activities that could position PalazzinaG as the “place to be” in Venice
