Opyn
SEO copywriting
20
SEO ARTICLES IN 6 MONTHS
+131%
LINKEDIN FANBASE ORGANIC GROWTH IN 2019
+900%
INCREASE IN LENDING OVER 3 YEARS
Context
In 2021 BorsadelCredito.it rebranded and became Opyn. The company started a series of activities aimed at positioning the new brand, including a substantial optimization of their website in order to reach more users
Idea
To start an intense SEO copywriting activity, driven by a sharp keywords analysis, through their corporate blog
Strategy
Design of an editorial plan, based on keywords analysis, and creation of a SEO blogpost per week
