NYX Hotel

Launched at the beginning of 2017, the newest of the Leonardo Hotels properties – needed to correct some early communication and positioning errors in order to convey its true identity and philosophy

Create a “menu” of unusual and contemporary experiences that customers could enjoy, and organize a festival (or “open day”) to attract the press and relate/narrate the hotel from a new perspective

Propose a selection of unconventional experiences (an on-demand tattoo artist, room barber service barber, Milan street tour in a “Fiat “Cinquecento”, last minute hair-styling and make-up service, etc.); event organization, production, and communication