Moneyfarm
MEDIA EVANGELIZATION
2015 – 2020
5568
ARTICLES IN 5 YEARS
Context
We started working with Moneyfarm when Italians were not yet acquainted with the words “fintech” and “roboadvisor”
Idea
To introduce the Italian investor to a new offer through a strong press coverage that focussed on the values of transparency and independence as key elements in asset management
Strategy
Creation of text content (in-depth studies, commentaries and market views), followed by comparative research and major press office work
