Miroglio Textile

Miroglio Textile needed to raise the perception of the brand’s textile collections to a higher level, developing new ways – through art – to inspire its designers and generate new ideas for the sales network

Create a project in which art ‘cross-pollinates’ the creative process, leading to the creation of new, higher value-added contemporary fabrics with strong international appeal

Involve an art event production partner, identify and bring into the creative process several contemporary artists, and present the new product line – first in Paris, then in Beijing – as an art collection