Le Cesarine
VISUAL PRESS OFFICE
2017-2019
15
PHOTO REPORTAGES
600
ARTICLES
+200%
NEW PEOPLE JOINING THE “CESARINE” NETWORK
Context
A network of home cooks that was born in 2004 and had been dormant for some time, is taken over and, transformed into an innovative start-up that needs to refresh its image, expand its network, and raise capital
Idea
Let images, recipes, homes, and cooks, talk, through various media angles. In addition, create a storytelling of the company’s business model, projects and statistics
Strategy
Assemble a vast photo album, collect interviews, recipes, and home-cook biographies, and create many different story angles and thematic galleries
