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Le Cesarine

VISUAL PRESS OFFICE
2017-2019
15
PHOTO REPORTAGES
600
ARTICLES
+200%
NEW PEOPLE JOINING THE “CESARINE” NETWORK

Reviving a network of home cooks

Le Cesarine
Context

A network of home cooks that was born in 2004 and had been dormant for some time, is taken over and, transformed into an innovative start-up that needs to refresh its image, expand its network, and raise capital

Idea

Let images, recipes, homes, and cooks, talk, through various media angles. In addition, create a storytelling of the company’s business model, projects and statistics

Strategy

Assemble a vast photo album, collect interviews, recipes, and home-cook biographies, and create many different story angles and thematic galleries