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IPG McCann

STRATEGY AND POSITIONING
- 2017 -
50
ARTICLES IN NATIONAL GENERALIST PRESS

Go beyond trade press; position the group as a leader of integrated competencies

IPG BLOG
Context

The IPG McCann Group wanted to position itself in the national/Italian press as an integrated, multifaceted, knowledgeable group

Idea

Use the Group’s research in different and creative ways

Strategy

Transform the Group’s research and data into compelling storytelling for press and social media