FEDERATED INNOVATION @MIND
RULES AND CONTENTS OF COMMUNICATION
1
MEDIA COMMUNICATION HANDBOOK (IN ITALIAN & ENGLISH)
1
FACTSHEET (IN ITALIAN & ENGLISH)
Context
Federated Innovation @Mind is a model that aims to develop innovation in the field of Life Sciences and Life of the Future. Promoted by Lendlease with the contribution of Cariplo Factory, at the beginning of 2022 it brings together 37 companies with different styles, objectives and methods of communication: direction and coordination is needed
Idea
For each situation (from company meetings to external events) and for each activity (media, social media, events, etc.), to define rules, procedures, roles, priorities, and timing, in advance
Strategy
Production of a Media Communication Handbook and a Factsheet, both in Italian and English, to be distributed to all partners to align content, activities, and tone of voice