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CREDIMI

LOCAL COMMUNICATION
190
NEWSPAPER ARTICLES IN THE LOCAL PRESS

LOCAL PRESS

Context

The largest digital lender in Europe wants to speak to the small and medium-sized enterprises throughout Italy, in a direct and simple way

Idea

To launch a local communication strategy that takes its way from the stories of the end customers, their needs, and how Credimi has met them

Strategy

One-to-one interviews with Credimi’s clients, press pitching, observatories, and joint communication with Credimi’s partners (financial institutions)