CREDIMI
LOCAL COMMUNICATION
190
NEWSPAPER ARTICLES IN THE LOCAL PRESS
Context
The largest digital lender in Europe wants to speak to the small and medium-sized enterprises throughout Italy, in a direct and simple way
Idea
To launch a local communication strategy that takes its way from the stories of the end customers, their needs, and how Credimi has met them
Strategy
One-to-one interviews with Credimi’s clients, press pitching, observatories, and joint communication with Credimi’s partners (financial institutions)
